Mobile payments specialist Dialogue Communications has today gone live with Payforit Single Click Payments, across all UK operators. Payforit Single Click is a said to be a 'significant step forward' for mobile payments initiative Payforit, providing consumers with a more rapid payment method for making multiple purchases from the same merchant's mobile shop.
Customers are required to opt-in for the Single Click service, which can be done either by using the "my account" screen to change their Payforit Single Click status, or by making a purchase from the site and following the standard payments process, the buyer will then be presented with the option to opt-in. Once the consumer has done this, all purchases from that merchants shop will only require the true single click to complete a purchase. Single click is also the only operator approved payment mechanism for pay-per-view or pay-per-page content purchases.
Payforit Single Click is claimed to offer significant benefits for making purchases on the mobile internet. Consumers receive a simple and swift single click payment method with the added security and trust of the recognised Payforit gateway, therefore improving the consumer buying experience and allowing more impulse purchases that should lead to more encouraged repeat purchasing and loyalty. Due to the quick and easy nature of Single Click it will prove to be an essential and valuable tool for those consumers who make frequent purchases from a merchant's site for things like mobile content or pay-per page services, says Dialogue.
Dialogue was the very first company to propose the concept of Single Click to operators in March 2008 and is the first accredited payment intermediary to go live with the service.
Guiom Peersman, Dialogue's MD, said: "Single click purchases are widely available on the web, on sites such as Amazon and iTunes, so it is natural that mobile internet services should develop in line with this. The single click option will not only improve the user's experience of Payforit, but due to the reduced number of clicks required to make a purchase, higher conversion rates should be achieved, creating increased revenues, something which all content providers would welcome in the current market. Pricing clarity is also enforced, increasing consumer confidence and encouraging repeat purchases"
"Here at Dialogue we are very proud of our record in innovation, especially where Payforit is concerned. We were the first aggregator to go live with the Payforit service last year, the only accredited payment intermediary so far to take the solution onto the traditional web, and now the first to be approved for Payforit Single Click. This demonstrates that Dialogue is one of the most proactive companies in the market, a quality which is vital in an industry as fast moving as mobile," concluded Guiom.