Ortiva Wireless, a specialist in dynamic delivery of rich mobile content, has today announced that Mobix Interactive, a specialist in enabling mobile video-on-demand and TV services, can now provide its clients with a premium solution for delivering enhanced video and TV services following the integration of Ortiva's mobile Video Optimization Gateway (mVOG) into Mobix's Adrenalin platform.
Ortiva's mVOG, being deployed by Vodafone Portugal, is claimed to deliver the highest quality mobile video viewing experience in varying network conditions by adapting streaming video content in real-time, based on the individual subscriber's changing network conditions. By dynamically shaping video content to each subscriber, mVOG is said to ensure the smoothest and clearest user experience possible, a key factor for driving subscriber uptake, increasing time of video consumption and growing revenue.
Mobix Interactive, an On Demand Group/SeaChange company, provides the enabling technology to deploy mobile video services for network operators including O2, 3 and Vodacom. Mobix's exclusive agreement to integrate mVOG into its Adrenalin platform, offered as a managed service environment, provides its clients with a premium solution to achieve an improved quality of service that will distinguish Mobix above its competitors.
"As we migrate to longer form programming we need to ensure a better user experience for our customers and their subscribers," said Damian Mulcock, CEO of Mobix Interactive. "Whilst networks are getting quicker, they are still subject to a high degree of variability in terms of both noise and bandwidth. We are delighted to have integrated Ortiva's adaptive technology into our Adrenalin platform to help overcome these challenges. Using this proven technology, our customers can be confident that this premium solution can provide the competitive advantage they need to build stronger, more loyal viewing audiences and drive greater revenues."
"Our mVOG solution, with its superior viewability, has demonstrated that all mobile video delivery solutions are not created equal," said Marc Zionts, Ortiva CEO. "We are excited to work closely with Mobix Interactive to get more viewers on board by meeting the ‘at home' experience standard subscribers demand. This high profile installation further validates the value and ROI of our mVOG solution."