HomeNewsSamsung aims ‘Corby’ family at youth audience

    Samsung aims ‘Corby’ family at youth audience


    Samsung has followed the launch of the Samsung Corby model S3650, its first mobile handset designed for younger mobile users, by announcing the launch of the Corby family – two new mobile phones designed around the Corby concept which are claimed to further help meet the 'varied needs' of the youth market.

    The launch of the new handsets, called Samsung CorbyTXT and Samsung CorbyPRO,  is said to fit within the company's strategy of ‘designing a wealth of handsets to match every different lifestyle'. Each new handset has a specific focus on key features including messaging, multimedia entertainment and business functionality; both also have the original Corby's trademarks of 'bold colours, pop-style contours and stand-out curved body design'.

    "The Corby family is clearly in-line with our ongoing strategy of developing different mobiles to match different lifestyle needs," explained JK Shin, Executive Vice President and Head of Samsung Electronics' Mobile Communications Division. "The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality which best suit their unique personality and communication requirements."