Vodafone has signed a Partner Network Agreement with Bite GSM (“Bite”) in Lithuania, taking the number of countries in which Vodafone’s global services portfolio can be accessed to nine.
This means that Bite will offer Vodafone’s and its Partners’ customers seamless access to Vodafone’s international mobile services while travelling in Lithuania. Bite’s domestic customers will also be able to access Vodafone’s roaming services across its global footprint.
Bite is a wholly-owned subsidiary of TDC Mobile International and is the company’s second subsidiary to join the Vodafone Mobile Community following the agreement signed with TDC Mobil A/S (“TDC Mobil”), Denmark’s leading mobile operator, in December 2001.
Bite, the second largest full scale mobile, data and internet service provider in Lithuania, will market Vodafone’s international mobile services using the existing Vodafone service names.
Under the terms of the agreement Vodafone and Bite will co-operate in developing products and services to international travellers and domestic customers. The principal benefits to Vodafone are further expansion of Vodafone’s global products and services to its customers, as well as further leverage of the Vodafone brand.
Peter Bamford, chief marketing officer, Vodafone said, “Our tie-up with Bite is another step towards bringing our customers the key benefits of the Vodafone brand and services throughout Europe. The signing of this Partner Network agreement opens new sources of revenue for both Vodafone and Bite, and demonstrates Vodafone’s attraction as a global mobile leader and innovator.”