Flash Networks, a global provider of intelligent mobile Internet solutions, has announced the availability of advanced Harmony Analytics. Harmony Analytics is an analysis and reporting service that provides operators with deep insight into traffic patterns and user behavior to enhance network planning and increase the effectiveness of marketing promotions and customer retention programs.
Harmony Analytics, unlike standard reporting solutions that primarily provide network-related information, breaks down traffic by several criteria, including type of traffic, device, location, user profile, and application among many others.
Using Harmony Analytics to identify traffic patterns, especially high bandwidth applications such as video, helps predict future trends to avoid bottlenecks for more effective capacity planning. Identifying usage patterns, such as social networking, user-generated content, TV-streaming, and app store downloads, can be used by operators as the cornerstone for creating a marketing strategy. Detailed data can be used to design service packages that most closely reflect real user behavior, target the most relevant promotion to the most relevant user, and tailor pricing plans for specific devices and user profiles, among other marketing promotions.
As part of the Harmony platform, the information derived from Harmony Analytics can be fed back into Harmony Web & Media Optimization in order to better tune the optimization profiles of different subscribers at different times of the day, achieving improved data reduction to relieve the highly congested networks.