Flirtomatic, the global ‘flirting’ company, today announced that it has raised $9 million in Series C funding from Nauta Capital and existing investors Doughty Hanson, Seraphim Capital and Chairman Avi Azulai.
Flirtomatic says it will use the new funds to further its growth across Europe and the US, expanding its co-marketing efforts with partners that include: AT&T, MetroPCS, Virgin Mobile, T-Mobile and the recent distribution deal with a multi-national operator, launching Flirtomatic across an initial eight countries, under a single payment and billing system.
This year, Flirtomatic, which has more than 2.5 million users in the US and UK, also launched its iPhone, iPod Touch and Android apps and this summer is making its service available via a Blackberry application and on Nokia’s Ovi Store.
“Flirtomatic’s success is built upon ground-breaking monetisation techniques, coupled with a multi-channel distribution strategy. This new investment will allow us to accelerate development in international markets, to continue to drive innovation and build on our position as one of the most viewed mobile sites according to the GSMA and comScore,” said Flirtomatic CEO and co-founder Mark Curtis.
“Flirtomatic is the international market leader with a proven team, best of breed monetisation, and high-profile distribution partners. The fundamentals are compelling and we are excited to be a part of the company’s extensive expansion,” added Javier Rubio, General Partner at Nauta Capital.
“We have been with the company since the early days and are delighted to be an ongoing part of its impressive success. Flirtomatic has really figured out how to attract and engage mobile consumers,” commented Ivan Farneti, Doughty Hanson Technology Ventures.