Sweden’s Axentia Technologies specialises in real-time information displays for passengers in Europe, North America and the Middle East but it was complicated…
Axentia Technologies is a Swedish company specialising in low-power, battery and solar-powered real-time information displays for passengers in the public transport sector. With head-quarters in Linköping, the company has over 20 years’ experience and operates globally, with around 30,000 displays deployed across Europe, North America, and the Middle East.
Its solutions are used by hundreds of public transport authorities to provide real-time departure information, service updates, and audio support for visually impaired passengers. It typically has long-term contracts built around reliability and adaptability.
For more than a decade, Axentia has relied on traditional roaming SIM solutions to support its global deployments. While effective in many cases, they presented limitations when operating across diverse markets. “Roaming works well in most places, but not everywhere. In some markets you still need a local operator, and that creates complexity for global deployments,” says Frithjof Qvigstad, CTO at Axentia.
Cost and operational overhead
In some cases, this required Axentia to implement dual-SIM setups to meet specific transport operators’ requirements, adding cost and operational overhead. “We’ve had to design around connectivity constraints, rather than solve them. That’s not where we want to be long term,” Qvigstad adds.
Axentia partnered Telenor IoT to explore and adopt SGP.32, the latest GSMA standard for IoT eSIM. Discussions around next-generation SIM technology began in 2024, followed by a formal test agreement in September 2025.
With the first SGP.32 SIMs delivered, Axentia is moving into early deployment. The aim is universal product design, where connectivity can be managed remotely and adapted as needed. “SGP.32 allows us to build one product for all markets. We can then download the right operator profile when and where it’s needed, instead of managing multiple hardware variants,” says Qvigstad.
This removes the need for physical SIM changes and simplifies both deployment and ongoing operations, while making it easier to meet customers’ specific requirements. Telenor IoT provides a LTE-M roaming footprint and reliable global connectivity to support out-of-the-box deployments.
A summary of expected benefits
With the Telenor solution based on SGP.32, Axentia expects to:
- Simplified global deployments – a single hardware design can be used across markets, reducing complexity in production and rollout
- Greater flexibility over time – connectivity can be adapted remotely to meet changing customer or regulatory requirements
- Reduced operational overhead – no dual-SIM setups or physical handling of SIMs.
