She will take up the role at the start of July, replacing interim CEO Giorgio Migliarina
Vodafone today announced that Marika Auramo will become CEO of Vodafone Business on 1 July and join Vodafone’s executive committee on the same date. She is replacing Giorgio Migliarina who has been acting CEO since the departure of Vinod Kumar last September to join the Everstone Group, “one of Asia’s premier investment groups” as Vice-chair.
Auramo has worked in the global IT industry for more than 25 years, most recently at SAP where she was Chief Business Officer for the EMEA region.
In this role, she was responsible for the go-to-market strategy of SAP’s product portfolio across 89 and managed 14,000 employees. Prior to that, she held a variety of senior roles at SAP since joining in 1999. They include COO EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.
Vodafone Business reported service revenue growth of 5% at the Group’s Q3 trading update in February. Apparently, it is “growing across all segments due to strong public sector demand and increasing customer adoption of new digital services, such as Cloud, Security and IoT”.