MediaTek is embedding data compression software onto its LTE system on a chip, allowing consumers to consumer half as much data as on their normal monthly plan.
The chipset maker will ship its 64-bit LTE SoCs MT6752 and MT6732 chips with Opera Max. The software uses data compression technology to reduce the size of video, photos and text on a smartphone by up to 50 percent. MediaTek said the software also makes videos run faster and spend less time buffering.
Consumers are able to monitor their data usage across their apps via a dashboard, which allow gives them the ability to control their data settings.
Both of the MediaTek chipsets that will feature Opera Max are aimed at the mid-range of the smartphone market. The MT6752 is a 64-bit octa-core LTE SoC with eight 2.0GHz ARM Cortex-A53 CPUs and a Mali-T760 GPU. The MT6732 is a 64-bit quad-core LTE SoC, which is also based on ARM’s Cortex-A53 CPUs.
Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit, said: “This partnership validates MediaTek’s commitment to developing powerful and affordable chipsets to help manufacturers spur smartphone adoption in the Super-mid market – a new market structure comprising an unprecedented volume of premium mid-range devices worldwide.
“We want consumers to fully enjoy the 4G LTE multimedia experience while minimizing data costs associated with powerful smartphones.”
According to figures released from Cisco earlier this year, data consumption grew by 57 percent across Western Europe during the past 12 months, thanks to the high penetration of smart devices. Global mobile data traffic across the region has been predicted to grow by a compound annual growth rate of 50 percent between 2013 and 2018.