HomeNewsMegaFon selects Xtract’s analytical solutions

    MegaFon selects Xtract’s analytical solutions


    Xtract, a provider of social intelligence powered analytics solutions, today announced that a Russian operator, the Metropolitan Branch of OJSC MegaFon, has signed an agreement to use Xtract’s Social Links solution. The solution will help MegaFon to analyze the behaviour and interaction of mobile subscribers on its network, allowing them to identify key segments for effective marketing campaigns for improved customer retention.

    Social Links provides mobile operators, such as MegaFon, with an opportunity to define segments, allowing them to maximize the effectiveness of campaigns for the retention of subscribers. The platform also allows operators to view and manage the activity on their desktop, giving them a deeper understanding of subscriber behavior. This helps operators to make more informed decisions when choosing and creating marketing campaigns, says Xtract.

    “We hope that the implementation of Xtract’s Social Links solution will open up new opportunities for us – helping us to better engage with our customers and ensure our marketing campaigns are both focused and effective” commented Natalia Spitsyna, Commercial Director of the Metropolitan Branch of OJSC “MegaFon”.

    Mika Lindholm, CEO of Xtract added: “We are pleased to work with MegaFon to offer them the advanced analytics capabilities powered by Social Links. We are confident that the combination of our technologies and expertise along with our innovative service offerings will help MegaFon to obtain a competitive advantage.”