The engagement platform will be used for customers with Android devices.
The platform, from Aura, is designed to optimise customers’ experience and offer content, apps and services from when the device is set up and at touchpoints across its lifecycle.
The platform applies AI in the shape of machine learning so that when the customer has a new device, it can be set up to suit them immediately.
The idea is to improve engagement between Orange and its customers: Orange in Spain and Poland already use the platform.
Arnon Harish, President and Co-Founder of ironSource, said, “Our goal is to help [Orange France] increase customer satisfaction by offering their customers relevant content and services in a natural and seamless way.
“The ability to unlock numerous touchpoints throughout the lifecycle of a device which are suited to each user’s needs, offers an ideal platform for Orange to build brand loyalty and drive customer value through sharing relevant content.”
Read about Orange’s expanding use of AI here, with Steve Jarrett, SVP of the new Data and AI unit, and Emmanuel Lugagne-Delpon, SVP at Orange Labs Networks. Steve Jarrett will be one of the key speakers at our Telecoms Europe virtual event. Sign up for free NOW!