Orange Romania leads on convergence of fixed and mobile services
After six months of integrating endless silos of telco data from two companies, Orange Romania has united all its fixed and mobile operations under the Orange brand to create a nationwide fixed-mobile convergence offering. All converged packages will be available under the title Orange Love.
The unification strategy began in September when Orange completed its acquisition of a 54 per cent controlling stake in the fixed line operations of the operator formerly known as Telekom Romania Communications, now renamed Orange Romania Communications.
On 28 March 2022, all of the fixed line products and services that fell under the former fixed line operator will be moved to the Orange brand. From that date, Orange will unveil new store designs and applications and customers will get access to a new Orange fixed-mobile convergent offer.
Orange’s staff have spent the last six months transferring half of Orange Romania Communications’ customers with mobile services, associated to fixed-mobile subscriptions, to the Orange Romania mobile network. Subscribers of the two companies will have free 5G access for a month in the fastest 5G network in Romania, Orange.
This nationwide offer is the first package in Romania bundling fibre links with speeds of up to 1.8 Gbps, a Wi-Fi 6 router, mobile services on the Orange network and TV channels including Orange Sport, HBO and HBO Max.
Orange Business Services will benefit by integrating the partnerships and sservices of Orange Romania Communications and, it claims, it is now a key player in the Romanian data centre services market, with 5 data centres in Bucharest, Cluj-Napoca and Brasov. OBS claims it is one of the most important providers and integrators of technology for the public and private sectors in Romania
“As we have shown regularly over the past few years, convergence is the key to our growth across Europe,” said Mari-Noëlle Jégo-Laveissière, Deputy CEO in charge of Orange in Europe, “Orange Romania and Orange Romania Communications have made a tremendous job to reach these new milestones. Today, our ambition is becoming reality. Orange has now grown in Romania into an infrastructure-based convergent operator across B2C, B2B and ICT markets, playing a key role in achieving our ambitions in Europe.”
Bringing two telcos together into one harmonised entity is a huge logistical challenge, according. Liudmila Climoc, CEO of Orange Romania. “All these achievements are the result of the efforts made by the two teams to align complementary processes and infrastructures for the customers’ benefit. We are looking forward to consolidating our joint projects, so we can enjoy everything that Orange embodies,” said Climoc.