Home5G & BeyondOrange re-groups to concentrate on B2B and MEA

    Orange re-groups to concentrate on B2B and MEA


    New CEO appointed for Orange Business Services

    The new Orange Group CEO Christel Heydemann, has revamped her management team in order to concentrate on the ‘transformation and development’ of key opportunities in business-to-business, Africa and the Middle East markets. Heydemann has appointed two new chief executive officers. Aliette Mousnier-Lompré will operate in this role for Orange Business Services (OBS) while Jérôme Hénique (pictured above) is to be CEO for Orange Middle East and Africa (OMEA).

    Mousnier-Lompré runs OBS

    Aliette Mousnier-Lompré’s appointment follows the departure of Helmut Reisinger in January 2022. The interim period was overseen with ‘considerable commitment’ by Mousnier-Lompré according to Orange’s statement. Mousnier-Lompré will join the Group’s Executive Committee. This appointment has immediate effect and Mousnier-Lompré will be operating in a rapidly changing sector affected by the pandemic, with a responsibility for the transformation of Orange Business Services (OBS). Enterprise customers need a fully integrated value proposition and better support for their digital transformation, said Orange. 

    Henique opportunity

    Jérôme Hénique is currently Director of Operations and Deputy CEO of the Group’s regional subsidiary present in 18 countries in Africa and the Middle East. He will take over the management of the subsidiary from Alioune Ndiaye who will concentrate on his role as chairman of the board of directors. Alioune Ndiaye will remain Non-executive Chairman of OMEA and will continue to play an active role in the governance of the entity. 

    MEI is growth engine

    The Africa and Middle East region is currently one of the Group’s major growth engines, said Orange. Challenges lie ahead in the build-out of networks, in financial services and in the development of other new digital services. Jérôme Hénique will join the Group’s Executive Committee. This appointment will take effect from 1 July. The other members of the Executive Committee all remain in their current roles. “The changes announced today reflect the priorities for the next few months on which we must now accelerate. The B2B sector, Africa and the Middle East, are key markets for Orange,” said Christel Heydemann, CEO of Orange.