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Vodafone to close Vodafone 360 services end of December 2011

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What comes next? (UPDATED 19/11, 11:30am)

Vodafone 360 users are receving SMS notifications that the service will be closing at the end of December.

The service, which was launched in Autumn 2009, was built around a connected address book, allowing users to import contacts from social network locations, as well as share updates and photos back out to those social networks. Added on top of that was a Vodafone 360 banded app store (Vodafone Shop) and other services, such as email.

Mobile Europe has asked Vodafone for an update on the status of Vodafone 360 and related services.

For now it looks as if everything will close at the end of December, and users are being asked to back up any content, contacts or items that they need to.

When Vodafone launched the service it had specified everything, from the UI to the LiMo OS on the Samsung-built handsets, to the runtime environment and application APIs.

One aspect of note is that many of those specifications were rolled forward into the standards being used by the Wholesale Applications Community, the operator-backed wholesale applications store.

So, leaving aside all the questions about what happened to 360 (where did it all go wrong etc?) one key question for Vodafone is: is it continuing with a Vodafone-branded apps strategy (possibly as a storefront for WAC apps) or is it jettisoning the approach altogether?

VODAFONE UPDATE, 11:30am, 19th Ocotber.

We’ve had further word from Vodafone. For those asking about the 360 email service, yes that is closing. The 360 name is disappearing although music and the shop continue, under a different name.

Vodafone statement:

“The 360 brand related to the experience of the integrated 360 services, namely the People service along with Shop, Music, integrated social networks etc. As we are not progressing an integrated proposition we won’t be retaining the Vodafone 360 name. Shop and Music will continue and will be named separately, for example
vodafonemusic.co.uk

You’re right that people with email accounts linked to the People service will see these close. Also with the closure of Vodafone 360 the integrated social networks approach will end, however we’re not ruling out providing cloud-type backup services in the future as we know that customers place high value on these.

As mentioned, we’re continually evolving our services to make sure we deliver to our customers’ needs and expectations, and there are a number of new and enhanced services coming which we’ll be rolling out before long.”

 

 

 

 

Cloudmark and Tekelec partner to offer operators messaging tools

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New combined solution enables Mobile Network Operators to offer subscribers personalised services such as personal blacklists, parental controls and anti-bullying

Cloudmark and Tekelec have announced a partnership to help prevent unwanted text messages from reaching subscribers, regardless of the messenger’s source or even if the recipient is roaming on another network. The companies said that their combined offering is able to automatically scan every message for unwanted content with near zero latency. Major trials from this partner relationship are currently underway in Europe.

Mobile Network Operators (MNOs) will now be able to offer new personalised services such as parental controls, anti-bullying and a range of messaging management options to subscribers — greatly enhancing user protection and experience. This new combined mobile security and communications management solution reduces the likelihood of malicious attacks and increases brand value in the eyes of the consumer. It also allows MNOs to increase customer satisfaction and loyalty by empowering end users to set personal preferences and easily and proactively report spam without having to interact with call centers to resolve issues.

Cloudmark’s advanced mobile messaging security solution enables MNOs to combat ever-evolving messaging threats with advanced mobile anti-virus, subscriber behaviour analysis and subscriber preference capabilities. MNOs can rapidly create customised scenarios which best suit the needs of their individual network and subscriber base. In addition to protecting against annoying and malicious spam activity, Cloudmark defends against malware/viruses, fraud and bullying and offers comprehensive content control.

“This combined solution offers MNOs a tried, tested and proven solution that helps protect their networks from malicious attacks regardless of where the message originates or even if the subscriber is roaming on another network,” said Alan Ranger, vice president of mobile marketing at Cloudmark. “By protecting subscribers, MNOs will be able to maintain their customers’ trust in the network and take advantage of new, compelling personalised services and opted-in mobile advertising.”

Tekelec’s Security Management solution monitors the origin of all messaging traffic and identifies the top mobile originators of SMS. The solution sets thresholds on messaging volumes from any one originator and informs the MNO anytime this threshold is exceeded. By allowing MNOs to track sources of revenue loss in real time, Tekelec reduces impact to the MNO bottom line. The Security Management solution also deters mobile handset theft by blocking stolen devices from accessing networks and with Tekelec’s Equipment Identity Register (EIR), any device can be blacklisted from the network.

“Messaging security has become not just a security investment, now it’s a value investment,” said Devesh Agarwal, vice president of mobile messaging, Tekelec. “With our new combined solution with Cloudmark, MNOs are able to provide personalised value-added services that give subscribers the choice over who they want to receive messages from and what type of content they want to receive.”

What do (some) mobile operators make of the wholesale services they are provided by other carriers?

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“Wholesalers need to catch up” to mobile operators’ needs

Anecdotal evidence collected by research company Ovum suggests there is a business opportunity for providers of wholesale services who are willing to be more flexible and offer more specialist services to mobile operators.

Ovum carried out a survey amongst wholesale customers of telecoms services – service providers, operators, systems integrators and major corporates. It found that there was a general view that the performance of wholesale suppliers is deteriorating in many of areas. Some mobile operators in particular were critical of how wholesalers meet their current requirements.

David James (Pictured above), Ovum Principal Analyst and author of the report, commented, “Wholesale customers report that there are expanding gaps between what they expect from their suppliers, and what is being delivered to them.”

“Wholesalers are also getting it wrong by offering too wide a wide range of products. A clear conclusion from our survey is that customers want specialist suppliers with in-depth offerings, not generalists with broad portfolios,” James said.

Many of Ovum’s respondents were also reportedly of the view that the quality of products and services is falling significantly short of that which wholesale customers require.

Mobile operators, one of the biggest purchasers of wholesale services, made up about 1/3 of the survey sample, David James told Mobile Europe. They also form one of the most demanding segments, James said.

Ovum provided Mobile Europe with some quotes from mobile operators who took part in the survey. James said they “highlight the need for wholesalers to pay greater attention to the needs of their mobile service provider customers.”

  • “We need more features that are relevant to mobile operators.” (European mobile operator)
  • “Some carriers have missed a trick with mobile operators. The smaller guys come out with things that are more innovative but that can lead to integration issues. The big players could do better.” (European mobile operator)
  • “For M2M and mobile services for corporates, it’s difficult to get what you want, particularly outside of Europe, and in some geographies it’s non-existent. Enterprise customers now buy integrated fixed and mobile services and few suppliers are capable of doing this end-to-end.” (Global carrier)
  • “They talk and present and push their products but we need them to listen to us more.” (Asia-Pacific mobile service provider)
  • “Definitely some carriers are more attuned to customer needs than others that we find are only focused on their own priorities.” (European mobile operator)

James said that he believes that mobile service providers have more exacting requirements than other wholesale customer segments in terms of price, quality and service interoperability.

“Wholesalers need to catch up with the changing needs of the rapidly innovating mobile segment,” James concluded.

TeliaSonera extends fish-based data roaming tariff

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Capped data roaming index-linked to fast food trade

TeliaSonera Sweden has extended to 25 countries a data roaming plan that gives users up to 20Mb data usage a day for just over €5. The operator has extended its Surf Abroad tariff, previously available for subscribers roaming in the Nordic and Baltic countries, to the rest of the EU, EEA and Switzerland.

Ulrika Steg, Head of Mobility Services at TeliaSonera Sweden, said, “It is important that our customers can continue to use their mobile phones abroad at affordable prices.”

Customers can opt in for the tariff, and will receive a warning SMS when they are approaching their daily data limit.

The offer is similar to Vodafone’s Data Traveller plan, although Vodafone offers its UK users 25MB of data for just £2 (€2.27) a day.

Telia is marketing the data roaming deal in a way it hopes will appeal to customers, by aligning data usage to other purchases of local goods subscribers may make on holiday. It claims an hour of “surfing Facebook with the mobile” is equivalent to about €1.40, “ie. not more than the price of a light snack, such as tapas, bratwurst or half fish’n’chips.”

Telia may just be guilty of overstating the buying power of its €1.40: there may be a place in the UK where you can buy a whole fish and chips for €2.80 but not, Mobile Europe suspects, unless you are also in possession of a time machine.

 

(Picture credit: Charles Haynes)

Virgin’s in the for long haul

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George Wareing, Head of Mobile & Broadcast at Virgin Media Business, told me this week that the operator is looking for an increased amount of business to provide moble backhaul transmission for the UK’s mobile .

Virgin Media is looking for follow-up business to the eight year, £100 million deal the carrier signed with MBNL, Everything Everywhere and 3 earlier this autumn. Not only does Wareing think the company can extend its business with EE/MBNL, but he also wants to be seen as a real rival to BT, and to other modes of backhaul, such as microwave.

Wareing says that with Virgin’s 14 fibre-based aggregation rings, the company can get within 200m of half the base stations in the country – making it possible to provide fibre connectivity to a significant number of the busiest cell sites in the country. Wareing says that fibre’s high capacities will be crucial in the backhaul network as operators deal with very high traffic demands at certain times and locaitons. At the moment Virgin can provide 1Gb connectivity with 10Gb being handed back into its aggregation sites, but Wareing said that Virgin is looking at providing multiple 1Gb links to sites, to provide up to 10Gbsite connectivity, and 100Gb handback to the aggregation sites.

Wareing said Virgin is also considering using the carrier’s DOCSIS3.0 (cable) assets to provide small cell backhaul as well, as carriers consider their small cell plans. Allied to that is Virgin’s push for Metro-WiFo, where the carrier is looking to deploy Metro WiF connectivity in London in time for the Olympics.

Wareing said that he could even see Virgin providing a managed network service in the RAN, as it does currently for some operators’ core networks. So could we see this carrier taking an increased role in the provision of many aspects of mobile connectivity? Would it be beyond the bounds of possibility to see Virgin, and not BT, leading “alternative” bids for LTE spectrum, especially if the proposal for low power licenses goes ahead? If this is too far-fetched, then the basic idea behind it I think is a sound one. We’re likely sto see Virgin Media Business take a much more involved role in the UK mobile industry in the near future. At the very least it is going to position itself as a strong rival to BT for macro cell backhaul, and if it can make Metro WiFi and cable assets play, might even dent a few microwave vendors’ plans for small cell backhaul as well.

Of course, the issue of LTE licenses in the UK was a sore one this week, with Ofcom stating it would delay its auction until next year. This was met with protests from pretty much everywhere, except the operators, who knew that their objections to the process had been the cause of the hold up. Ofcom said not to worry, because delaying the auction would not delay the actual availability of the spectrum, or the likely commercial roll out of LTE networks in the UK. As spectrum wouldn’t be fully freed up until 2013 in any case, Ofcom said, deciding to hold the auction a little later shouldn’t be a problem. From Ofcom’s point of view, this may be true. But it only holds true if you assume that operators will finish the auction process with the trucks ready to roll out to the sites. It’s hard to do that if you don’t know what spectrum you will be holding.

The operators were relatively quiet about the delay, though, given that they were well aware that they were the cause of it. The strength of their reaction to Ofcom’s initial consultation lead to Ofcom to decide to postpone. There was little point, the regulator said, in holding an auction if it is going to take place under protest, or threat of subsequent legal action. On the other hand, Ofcom laid itself open to the charge that it was letting those who are due to bid, outline the terms of the auction. It clearly felt it was in a no-win position.

As if to accentuate Ofcom’s wounded demeanour, the GSA released figures showing that there are already dozens of commercial LTE neworks in operation, and it thinks there will be over a hundred next year. No doubt the guys at the GSA have got the four UK LTE networks down as a question mark for 2013.

I wrote in my last issue of Mobile Europe that mobile operators are not necessarily a cause of certain death to innovation. This week Telefonica continued to back me up by releasing details of a trial of a consumer, O2-branded, VoIP application. Mobile Europe has been saying for a long time that mobile operators have a real opportunity to go “over the top” themselves with such services. Indeed, earlier this year we conducted a full interview with execs from one major European operator (one of the G5) and their technology supplier about the operator’s plans to launch its own VoIP service. Unfortunately, that project seems to have stalled for now. But it is good to see Telefonica continue to experiment with ideas that, a few years ago, would have looked mad from a business point of view. But as Telefonica confirmed to us, it thinks it will attract customers with this proposition, as well as increase loyalty and even revenues from its current users.

Another innovation, if you could call it that, is the name for DT-FT’s joint procurement operation. It is called BUYIN. At least, with a name like Cornerstone, O2-Vodafone’s shared network unit’s employees can pretend that they work from some shadowy world counter-terror organisation. BUYIN, though, apart from the hideous capitalisation, suggests that DT-FT want to spend their billions of Euros through an organisation that sounds like it should be operating a chain of low-rent corner stores in the seedier neighborhoods of mid-sized towns. Oh dear.

Let me, finally, draw your attention to the fact that our latest issue, where I touched on the point of operator-led innovation, is now out. If you don’t receive issue notifications, that allow you to link to our latest digital issue, you can register to do so here: http://mobileeurope.co.uk/magazine/register

Keith Dyer
Editor
Mobile Europe

GSA raises forecast for LTE networks

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A report from the GSA (Global mobile Suppliers Association), covering both LTE FDD and LTE TDD, states that 248 operators, 60% higher than a year ago, have committed to commercial LTE network deployments or are engaged in trials, technology testing or studies. GSA now expects over 100 network launches by end of 2012.

185 firm commercial LTE network deployments, 64% higher than a year ago, are in progress or planned in 66 countries, including 35 networks now commercially launched. Another 63 operators in 21 additional countries are engaged in LTE technology trials, tests or studies.

LTE TDD is also market reality following the commercial launch of three networks last month in Saudi Arabia.

35 LTE networks are commercially launched in 21 countries: Australia, Austria, Canada, Denmark, Estonia, Finland, Germany, Hong Kong, Japan, Latvia, Lithuania, Norway, Philippines, Poland, Saudi Arabia, Singapore, South Korea, Sweden, UAE, USA, and Uzbekistan.

LTE commercial network launches timetable:

* 2009: 2 networks launched – all FDD
* 2010: 15 networks launched – all FDD
* 2011: 18 networks launched (up to October 10, 2011) – 15 FDD, 3 TDD

Alan Hadden, President, GSA announced:  “Based on GSA’s research we are confident that at least 103 LTE networks will be commercially launched by end 2012.”

The move towards deploying LTE in re-farmed spectrum, particularly in the 1800 MHz band (i.e. LTE1800) is accelerating, according to the report. Seven LTE1800 networks are now commercially launched, in Australia, Denmark, Germany, Latvia, Lithuania, Poland and Singapore.

In Australia all three mobile operators have confirmed they will deploy LTE1800 systems (Telstra recently commercially launched its LTE network in this band). In the European Union, where operators are investing today in LTE networks or trials in more than 90% of member countries, GSA expects many of those operators will deploy LTE in 1800 MHz spectrum as part of their network strategy.

LTE1800 Zone: www.gsacom.com/lte1800

Deutsche Telekom and France Télécom-Orange to get buyin’ with Buyin

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Procurement JV to be called BUYIN

Deutsche Telekom and France Télécom-Orange have received regulatory clearance for their joint procurement operation. The division will start operating on Monday 17 October under the name Buyin.

Led by by Volker Pyrtek, previously Chief Procurement Officer at Deutsche Telekom, Buyin’s procurement activities will cover terminal devices, mobile communications networks, and “significant portions” of the oprators’ fixed-network equipment and service platforms. Although head-quartered in Brussels, a total of around 250 employees will work at main sites in Paris and Bonn once all positions have been filled.

After three years, the operators want the JV to save them €1.3 billion on an annual basis – with FT saving €900 million and DT €400 million per year. 

The partners announced the formation of a procurement joint venture in London in mid-April 2011 as the outcome of exploratory talks on partnerships in the field of technology. The two companies had already announced at the end of February that they intended to look at possibilities for cooperation in various technological areas.

In addition to the joint use of radio access networks in Europe, WiFi roaming and  machine-to-machine (M2M) services, where a cooperation between Deutsche Telekom, France Télécom-Orange and TeliaSonera has already been announced, additional possibilities for cooperation in other growth areas will also be examined.

ip.access launches own-brand consumer femto

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ip.access, which until now has not directly targeted the 3G residential femtocell market with a product all of its own making, has announced a new, consumer-focussed product – the C8 – to its European user group meeting.

Although ip.access’ Oyster 3G technology powers AT&T’s MicroCell, the femto product that Cisco provides to AT&T, ip.access has not manufactured its own consumer class product to date. The C8 will change that, being an access point aimed squarely at residential usage and developed and manufactured entirely by ip.access.

Andy Tiller, ip.access SVP product strategy said, “We are further extending our nano3G solution with our own C-class product as a natural complement to our existing S-Class and E-Class 3G units.”

As its name suggests, the C8 supports up to eight phones on the cell.


O2 trialling WiFi VoIP app – updated with further info from O2

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O2 launches trial of new mobile service that allows customers to make phone calls to mobile and landlines over wifi

O2 today announced its plans to trial O2 Connect, an O2-branded VoIP application that allows iOS and iPhone users to make calls over wifi networks from their normal mobile number to any UK mobile or landline number.

“This trial will allow us to explore the potential of delivering VoIP services to customers. We hope to launch O2 Connect as a commercial service in 2012,” explained Richard Porter, Head of Consumer Mobile Products, O2 in the UK.

 

A limited number of people will be able to take part in the trial to assess how this type of service can be deployed to customers as well as participating in the development of new features. 

The trial will commence in October 2011 by invitation only and will include O2 consumer and business customers.

The trial will also be extended to attendees at Wired 2011.

O2 Connect will initially be available on iOS and Android smartphones and will subsequently roll out to other devices the operator said.

There were no commercial details available from O2, such as whether O2 will provide the app and calls for  free, if it will be available to all users, work when roaming, and work from all WiFi hotspots. Mobile Europe has asked O2 for an update on these matters. (See below)

Mobile operators are increasingly considering the pros and cons of offering telco-own-brand over-the-top type services, reasoning that if customers are going to find ways of bypassing paid-for calls and messaging, it is better to offer them the means of doing so, rather than lose that customer altogether to another app/service provider.

Mobile Europe knows that Orange has been looking closely at offering customers something similar – and the strategy also plays well with the sale of operator-branded in-home WiFi routers plus broadband subscriptions.

UPDATE 12:45pm :

We’ve had a reply from O2 on this. It should be emphasised that this is still only a trial so some of these decisions will be worked out during the trial. Anyway, it seems the intention is to enable WiFi calls in any WiFi zone “not just O2 Wifi, not just in the UK”, and the service will also work abroad – “But you must be calling a UK number.”.

As for pricing, a spokesperson said, “We anticipate that some parts of the O2 Connect service will be included within existing pricing; others will be sold as extras.” That looks like some sort of Skype-like Free+premium option, perhaps for roaming, or specific number ranges etc.

O2 also addressed the “why do this, won’t it cannibalise revenues” question, which we didn’t actually ask, but confirms our line above that operators can see the upsides in such a service. A statement pointed to the loyalty and customer experience improvements such a service could bring.

The spokesperson said, “O2 Connect will be part of the overall communications offering from O2. By offering enhanced communication features we anticipate that we will attract new customers and improve the experience for existing customers, driving an increase customer satisfaction.”

Carlson and Neul pool white space radio know-how

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Carlson and Neul have announced plans to jointly develop and market a new white space radio networking system.

Volume shipments of the new system are planned before the end of 2011, with samples and development equipment available before then.

Both companies have been at the forefront of white space radio development with active trials in the US and the UK. Neul plays an active role in the Cambridge White Spaces Consortium, and has several wireless data trials currently underway in the UK.

Carlson and Neul plan to combine their strengths to deliver a high-bandwidth product designed for use in the US, UK and beyond. With approval from both the Federal Communications Commission (FCC) and Ofcom (the UK’s spectrum regulatory entity), the companies plan to introduce the product to the open market by year’s end.

Luke D’Arcy, VP Marketing at Neul said, “Neul and Carlson’s new product is the first white space radio system designed specifically for WISPs , making the new spectrum easy to use, and allowing WISPs to grow their businesses profitably.”

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