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Texas Instruments details revolutionary digital RF architecture

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Drives down wireless power consumption, chip count

Texas Instruments has announced details of a radical new approach to wireless chip design that applies digital technology to greatly simplify radio frequency (RF) processing and dramatically cut the cost and power consumption of transmitting and receiving information wirelessly.

The Digital RF Processor (DRP) architecture has been successfully integrated on two Bluetooth products, as well as a GSM /GPRS digital transceiver in TI’s lab. As mobile wireless products gain color displays, cameras, GPS location technology, local area networking capability and application processors to support digital audio and video, games, and PDA applications, board space and battery life can be greatly extended by the DRP design.

At the prestigious International Solid State Circuits Conference (ISSCC) this week researchers from TI are presenting details of how DRP can reduce power consumption, die area and system board space by up to 50% over traditional analog RF designs.

“The processing of radio signals with digital logic can significantly shift the paradigm for embedding wireless communications by making it easier to implement and to scale,” said Dr. Hans Stork, TI’s chief technology officer.  “With DRP, TI is leading the industry toward a future where wireless modules can be integrated into any kind of product, and provide the user with seamless access to a variety of network connections.”

TI previously announced it will sample to customers this year a highly integrated, single chip GSM / GPRS product integrating the DRP design using TI’s 90nm process technology.  The GSM / GPRS version of the DRP architecture has already proven fully functional on engineering development silicon now in TI’s lab.  TI has one single chip Bluetooth product in production today with the DRP design, the BRF6100, and another sampling, the BRF6150.

“TI’s DRP architecture brings together the company’s signal processing expertise and in-house process technology in a fresh approach to RF processing,” said Allen Nogee, principal analyst, wireless component technology, In-Stat/MDR.  “By incorporating RF functions digitally, TI provides the potential for modular radio configurations that address new applications and begin leading the industry toward software defined radio designs.”

The Digital RF Processor technology combines TI’s years of signal processing architecture expertise with advanced semiconductor manufacturing capability to perform analog functions with low power, digital CMOS logic. Since large blocks of CMOS logic can now operate at multi-GHz frequencies, sampled-data processing techniques, switched-capacitor filters, oversampling converters, and digital signal processors can take over the role of analog amplifiers, filters, and mixers.  Rather than an inefficient implementation of analog blocks in a digital process technology, with the DRP the analog signal is oversampled and processed in the digital domain.  Since radio signals at the antenna are always analog, a small amount of analog processing is included in the DRP between the input and the first sampling function. 

Once in the sampled-data domain, digital signal processing takes over. The RF section of a cell phone can occupy up to 50 percent of the printed circuit board, space that is required for today’s advanced feature sets. Color displays, cameras, GPS location technology, Bluetooth personal area networking, and WLAN connectivity for high-speed local-area data access, as well as application processors and additional memory to support digital audio and video, games, and PDA applications, are increasingly common. In addition to reducing the number of components required to implement RF, a digital design scales readily with Moore’s law and enables simple modification of key RF parameters to enhance performance through software rather than system or IC redesign.

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Texas Instrument

A Revolutionary Approach to Wireless Communications

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Background on the Digital RF Processor (DRP): William Krenik and Jau-Yuann Yang Texas Instruments

The basic paradox of developing cellular handsets is that even as the complexity of these devices increases, users continue to demand products that are lighter weight, less expensive, and more power efficient. Complexity is driven by today’s cellular handsets having to support multi-band transceivers, diverse modulation schemes and multiple protocols. Add to the mix color displays, cameras, GPS location technology, Bluetooth personal area networking, and WLAN connectivity for high-speed local-area data access, as well as enough processing capacity and additional memory to support digital audio and video, games, and PDA applications, and you’ve got a fair description of a modern handset. These demands put handset manufacturers in the unenviable position of meeting customer expectations while maintaining their own profitability.

Delivering increased levels of functionality in a handheld form-factor while continuing to improve battery life and lower cost is possible only through the aggressive integration of the handset electronics.  Analog RF components are an obvious integration target, as they occupy as much as 30 to 40 percent of total board real estate, and functions such Bluetooth, GPS, and wireless LAN only increase that requirement.  However, as designers strive to integrate more analog components, integration becomes a complex technological challenge in itself.  As any engineer will attest, RF design is probably the trickiest of design challenges, even when working with highly specialized, stand-alone components.   There is no question that highly integrated analog radios can be manufactured, but if they don’t reduce design complexity, cost, and power consumption, then the value of such integration is questionable.

Several years ago, TI recognized the difficulties of RF integration and began work on developing digital alternatives that could leverage the cost and power benefits of volume CMOS process manufacturing.  Today, TI’s Digital RF Processor (DRP) architecture provides an efficient and cost-effective migration path for RF analog integration that promises to have a profound effect on the future of wireless technology.  TI has already produced two single-chip Bluetooth devices incorporating the DRP design, the BRF 6100 and BRF6150, with radio and baseband processing integrated on a single die, and will deliver the most integrated single-chip GSM device in the world by the end of 2004.  TI sees a future where RF is easily configurable and modularized so that it can add to your application as easily as other wired interfaces are today.

The Analog Integration Challenge

The two fundamental analog RF architectures used in cellular handsets are the super-heterodyne radio receiver and the direct-conversion radio receiver. They have been widely used for many decades in literally billions of cellular handsets.  Most “alternative” analog radio architectures are, in fact, minor variations of either the super-heterodyne or the direct-conversion architecture.
    
Designers of modern handset radios using these architectures or their variations must meet severe performance requirements, including working with highly sensitive receivers capable of processing voltage levels of only a few microvolts without losing the ability to reject energy in adjacent frequency bands. These stringent performance demands impact integration options. Technology challenges aside, integration must also be practical.  Users simply won’t accept a phone that is feature laden and compact that consumes power too quickly and is significantly more expensive. The handset market is driven by volumes in the hundreds of millions each year, making cost a driving consideration for integration.
   
Integrating a classical analog radio on a single chip can be done in a relatively simple bipolar or BiCMOS process.  The resulting radio die could then be assembled with the digital logic chip using a multi-chip packaging technology (system-in-package technology).  However, since the radio employs an analog design, an analog radio test method is needed, requiring either a multi-pass test flow, using both digital and RF test solutions, or an expensive mixed-signal tester.  In either case, when an RF IC fails to meet requirements, the entire module, including the digital baseband die, must be discarded.  Such yield limitations and the high cost of testing devices make it unlikely for such an approach to achieve the commercial viability necessary for volume markets.
   
Alternatively, integration of both digital and analog functions could be undertaken in an advanced BiCMOS process using Silicon Germanium (SiGe) wafers.  However, the resulting die would bear the additional expense of the several reticules associated with processing the SiGe transistors – normally 4-5 additional reticules are used to add a SiGe device.  More problematic, however, is that fact that SiGe BiCMOS technologies lag CMOS at state-of-art lithography levels.  Today, SiGe processes at 130-nm are available from only a few sources, while several CMOS implementations of digital baseband processing functions at 90-nm have already been announced.  Given the tremendous pressure to add handset features while reducing cost, it is simply not prudent to adopt a wafer process technology strategy that doesn’t keep the system logic at the lowest possible cost at all times.
   
The final option until now for radio electronics integration has been making a classical analog radio design in CMOS.  While several CMOS cellular radio designs have been produced, implementation of the analog mixers, filters, and amplifiers in CMOS technology has proven difficult and generally resulted in higher overall power consumption than a similar design based in SiGe. 

Scaling analog designs to lower voltage levels also becomes more difficult as process technologies advance, compounded by the fact that device modeling and process maturity early in the development of a new process node are generally inadequate for the highly accurate parametric modeling that would be required for such severely constrained designs.
   
Clearly, no easy and readily available integration strategy exists for analog radio integration.  System-in-package approaches, as described, suffer from high cost.  Monolithic integration in SiGe BiCMOS cannot offer adequate logic density.  And monolithic CMOS integration suffers from fundamental performance limitations for analog radio functions.

TI’s Digital RF Processor Architecture

TI’s Digital RF Processor design is possible because silicon wafer processing has progressed to a point where large blocks of CMOS logic can be clocked at multi-GHz frequencies.  By applying its digital expertise to the RF analog problem, Texas Instruments has developed sampled-data processing techniques, samplers, switched-capacitor filters, oversampling converters, and digital signal processors that can take over the role of analog amplifiers, filters, and mixers.  Rather than an inefficient implementation of analog blocks in a digital process technology, with the DRP the analog signal is oversampled and processed in the digital domain.  Since radio signals at the antenna are always analog, a small amount of analog processing is included in the DRP between the input and the first sampling function.  Once in the sampled-data domain, digital signal processing takes over.
   
The more signal processing that can take place in the digital domain, the more direct benefits are realized from process technology scaling.  Additionally, as process switching speed increases at each node, it becomes possible to sample at even higher rates.  Oversampling of the input signal reduces noise aliasing problems, allowing designers to “relax” the design of the input networks.  By adding more complex filtering, as well as analog-to-digital conversion taking place closer to the antenna, more of the signal processing burden can take place in the digital domain where the full benefits of logic scaling can be realized.

Practical limitations of RF integration

The technical capability to design a digital radio, of course, is only one aspect of bringing CMOS radio integration into the mainstream wireless market.  The feasibility of wafer processes and radio architectures must be considered along with the manufacturability of such a radio.  With volumes of several hundred million handsets per year, integration of the radio must result in real cost savings when you consider the total cost of ownership.
   
Conventional radios, for example, are normally tested on specialized test equipment that can accurately measure a circuit’s ability to meet RF performance requirements.  Production RF testers are not usually able to test large arrays of digital logic, while logic testers offer little or no analog/RF capability.  From a testing perspective, the primary concern is that the RF sections of a large SoC cannot be allowed to materially impact the device’s production yield, nor can the challenges associated with the radio integration be allowed to slow the migration of a SoC design to the latest available wafer processes.
   
Fortunately, as radio designs evolve toward greater use of digital signal processing, the challenges of test, yield, and process migration clearly become more similar to those of logic-only devices.  Of course, a full migration will never be possible, as some level of analog and mixed-signal functions will always be present.
   
However, the power of digital techniques can also be brought to bear on testing the mixed signal sections of the design.  Given that the analog radio signal is converted to a digital signal on a device that includes an advanced digital signal processor – and potentially other programmable processing elements as well – the test process can utilize the processing capabilities of the SoC itself to fully analyze the baseband signal characteristics it receives.  With minimal external analog electronics, loop-back tests can assess the quality of complete transmit and receive channels in series.  Since there are few external components, radio performance measures can be assessed at the system level as opposed to the functional block level, reducing the number of measurements required.  Additionally, with a Built In Self-Test (BIST) capability in place, the SoC can self-calibrate its analog circuits and reduce the effect of parametric variations on yield.
   
Through the aggressive use of such techniques, the production yield of SoCs with integrated Digital RF radios can approach defect-density limitations, while at the same time actually reducing the test cost for radio functions.

The future of radio

CMOS process technology, leveraging digital radio designs comprised of digital and sampled-data architectures, provides a promising path for radio integration for the next generation of handsets simply not possible with classical radio architectures.  Whereas implementation of classical radio architectures pose an almost insurmountable challenge in deep submicron CMOS, sampled-data systems yield the chief benefit of using CMOS: the ability to scale with process advances.
   
CMOS process technology also offers radio performance characteristics that are attractive for radio integration.  Device frequency capability, noise levels, and the availability of passive elements enable the integration of high performance radio functions in CMOS. 
   
TI is at the forefront of Digital RF technology.  Sampled-data systems have been widely developed and deployed in many high volume product areas in the 1980s and 90s, proving out the technology for today’s higher frequency applications.  While the challenges of CMOS are many – including practical considerations such as test cost, yield, and design migration time – it is clear that the benefit of an extremely dense, low-cost logic capability provides a substantial incentive for dealing with these challenges.  Texas Instruments continues to invest and innovate with its DRP design, leading the way to the next generation of handsets.

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Texas Instruments

Consolidation in wireless optimisation space

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Actix acquires ComOpt to create the premier wireless performance optimization company and the industry’s first end-to-end voice and IP performance engineering solution capability

Actix, the global provider of wireless network performance engineering software, has acquired ComOpt, a leading provider of automated wireless optimization solutions. The combined products of Actix and ComOpt represent the wireless industry’s only end-to-end, vendor independent, performance engineering solutions set. For all major wireless technologies, including 3G, they address every aspect of performance
engineering from systems verification to optimization and troubleshooting, using drive test, protocol and predicted data, across voice and multi-media services.

This acquisition – which brings together two of the leading vendor independent performance software specialists – is a significant development for the wireless industry. Performance engineering is a key part of the operator workflow, where operators are seeking to maximize the return on existing investment, rapidly deploy new services, maximize the use of
available spectrum and bridge the customer experience gap. Performance engineering is complementary to OSS but where performance management hides engineering detail through aggregation, limiting the ability of engineers to ‘drill down’ and fix specific problems, performance engineering solutions
facilitate analysis and decision making to improve the customer experience of 3G services. This enables operators to proactively make changes based on a detailed understanding of the network and services.

Commenting on the acquisition, Rob Dobson, Actix CEO said: “Actix and ComOpt have created a major new force offering intelligent performance engineering solutions for wireless focused on the key business challenges facing operators today – squeezing more out of existing networks and realizing
service revenues from new technology networks. Like Actix, ComOpt is profitable and growing fast and both management teams are convinced that the synergies will make us both even stronger. Combined, our solutions will enable operators to master the interaction of highly complex new technologies, allowing them to accelerate the rollout of new revenue-generating services and provide a high quality service to their customers.”

Joachim Samuelsson, ComOpt Managing Director, added: “This move will not only accelerate our growth plans, through synergies with Actix’ sales, marketing and global distribution resources, but also provide an excellent product fit.  ComOpt’s automatic optimization solutions are already established market leaders and widely regarded as the best in class.
Together, our products effectively complete the picture for operators seeking an intelligent performance engineering solution portfolio that will help them to achieve performance targets right across today’s network technologies through to next generation service offerings.”

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Actix

mBlox aggregates WCL

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mBlox acquires WCL to reinforce its position as a provider of SMS infrastructure services

Today mBlox announces that it has acquired WCL Wireless Commerce UK Ltd (WCL), one of the UK’s best known premium rate SMS aggregators.

The acquisition once again demonstrates mBlox’s continuing strategy to consolidate the SMS messaging industry. mBlox thereby acquires WCL’s blue chip roster of clients along with its experienced and highly skilled management team. The agreement underscores mBlox’s position as Europe’s leading provider of SMS infrastructure services and provides UK customers with an even stronger SMS transmission partner.

Andrew Bud, Executive Chairman of mBlox, said: “mBlox’s momentum continues to grow. This is the time of consolidation, and WCL, a quality business whom we have admired for several years, was a great addition to our business. This is excellent news for WCL’s clients, offering them more services and geographic coverage from a financially strong provider, whilst maintaining their established relationships with this fine management team.”

Bud continued: “We firmly believe that consistent focus on infrastructure and scale will shape the winners in this sector. mBlox started to consolidate the transmission side of the international SMS messaging industry over a year ago. The recent acquisition of Swapcom’s SMS delivery capabilities in France and today’s announcement are further steps in our plan to be the leading international SMS operator.”

Phil Ray, Managing Director of WCL, said “We are delighted to be joining forces with mBlox.  Their transatlantic infrastructure, strong financial base and commitment to this industry makes this an exciting opportunity for WCL clients and management. We are proud of what WCL has accomplished thus far and we look forward to building more success within mBlox.”

WCL clients will be seamlessly migrated to mBlox’s transmission platform and will continue to receive their existing services. They will benefit from access to mBlox’s comprehensive suite of international premium and standard SMS services including mBlox’s recently announced US premium-rate SMS service. Q Advisors LLC of Denver, CO (www.qllc.com) acted as financial advisor to mBlox in connection with the acquisition.

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mBlox

BT puts hot spots in BA lounges

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BA to bring BT Openzone to 80 executive lounges

BT today announced that it had struck an exclusive global deal with British Airways to install BT Openzone access points in 80 of its main customer lounges around the world.

The contract, which reinforces BT’s leading position in the UK for public Wi-Fi, will mean travellers can experience the benefits of BT Openzone wireless broadband in British Airways executive lounges across the UK,  Europe, United States, Africa, South Africa and India. The first ones will be working by the end of April.

     Hundreds of thousands of business and leisure  travellers pass through British Airways’ prestigious executive lounges every year. Connecting to the service will give them the chance to maximise every minute of their working days, even ‘waiting time’ in airport lounges.

     Airports have proved to be among the most popular locations for customers to enjoy the benefits of wire-free, high-speed working away from the office. During Wireless Broadband Week, when BT opened up access to its network free of charge, the company’s existing airport access points at Heathrow and Gatwick were in the top ranks of the most popular sites.
  
 Steve Andrews, managing director, BT Mobility, hailed the British Airways contract as a major success. He added: “BT has again led the way in the public Wi-Fi arena by signing this global deal with British Airways.
     “This will be another huge benefit to our customers and shows that we are delivering on our promise to establish a widespread network of premium sites for BT Openzone.
     “We see airports and airport lounges as perfect locations for BT Openzone access points. Flying, whether for business or pleasure, usually means spending some time waiting. Now customers have the opportunity to wirelessly log on to their company intranet to download the latest version of a presentation cost effectively at broadband speeds, or to catch up on their emails, or simply surf the web making them as efficient as when they’re in the office.” 
  
 The deal is the latest in a string of recent major contract signings for BT, including a roll-out in McDonald’s restaurants across the UK. It means that businessmen and other passengers will be able to log on wirelessly in the comfort of British Airways’ lounges and terraces, initially at London Heathrow and London Gatwick.
     Other BA lounges across the UK are also due to be covered, including Manchester, Birmingham and Newcastle in England, Edinburgh, Glasgow and Aberdeen in Scotland and Belfast in Northern Ireland.
     But the footprint of the coverage will also cover major European cities, such as Amsterdam, Rome, Berlin, Copenhagen and Athens, as well as all the major destinations in the United States and locations in Africa, South Africa and India. A full list of sites is available at www.btopenzone.com.

Paul Coby, chief information officer at British Airways said: “We are delighted to have signed an agreement with BT to have wireless LAN systems installed in more than 80 of our main lounges across the world in the next few months.
   “The wireless facilities will give instant internet and email connectivity to the hundreds of thousands of customers who use our lounges every year. We know many of them already want to make best use of their time whether it’s on business or leisure either before or just after a flight.
   “Our lounges have always aimed to strike a balance between giving customers enough time, space and comfort to relax as well as making enough computer areas or connection points available to those who want to work by checking their emails or relax by surfing the web.
   “The beauty of having wireless technology is that the customer can start up a wireless-enabled computer wherever they want to sit rather than having to use a dedicated area to have live internet access.
  “This ground breaking agreement is a major breakthrough between British Airways and BT – two British global companies going forward in wireless connectivity around the world.”

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BT Openzone

NEC to market CPRI Node Bs

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More flexible 3G Radio Access Networks

NEC Corporation has announced that it will start marketing 3G Node Bs based on the recently developed CPRI specification.
The objective is to provide Mobile Network Operators with more flexible base station architectures which can reduce CAPEX while maximizing capacity and performance.

The Common Public Radio Interface (CPRI) is an industry cooperation aimed at defining a publicly available specification for the key internal interface of 3G radio base stations between the Radio Equipment Control (REC) and the Radio Equipment (RE). The parties cooperating to define the specification are Ericsson AB, Huawei Technologies Co. Ltd. NEC Corporation, Nortel Networks SA and Siemens AG.
 
In partnership with Siemens, NEC is adapting its range of fully compliant 3GPP compliant Node Bs and the rollout will commence with the industry’s most popular operational Node B 440 range in 2004. These products will be supplemented by the introduction of distributed architectures in 2005 to facilitate simpler Installation and Commissioning. As the specification evolves this year, NEC will be taking advantage of more advanced cascading techniques for greater coverage with lower capital costs.
 
The CPRI specification will encourage independent technology evolution for the two main segments of the Base Station, permitting manufacturers to focus on core technology competence. The wider product portfolio and shorter time to market will still be underpinned by radio network system vendors retaining full responsibility for base station performance, reliability and interoperability.

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NEC
3GPP

Emblaze Systems in OEM Agreement with Orsus Solutions

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Partnership is a result of increased demand for mobile public safety solutions

Emblaze Systems, part of the Emblaze Group and  provider of mobile media solutions for wireless networks, today announces that it has entered into an OEM agreement with Orsus Solutions, provider of mobile workforce applications.
Emblaze will provide Orsus with its leading-edge software solutions – EMstudio (live enabled in MPEG4 format), providing download and streaming capability, and EMplayer on Windows CE. 

To date, Emblaze has targeted operators with mostly “consumer” applications. This deal enables them to take a larger slice of the “mobile worker pie.”

Orsus Solutions provides highly-secure mobile public safety applications which allow law enforcement officers and security personnel to wirelessly receive and update mission-critical data, such as warrants, alerts and hazards, directly on their handheld devices without going through control rooms. The Emblaze video streaming capabilities, integrated into the Orsus application, will allow mobile security officers to remotely monitor real-time video on their wireless devices.

EMstudio is an encoding, authoring and publishing system for the production of mobile audio and video content for streaming download delivery.  It is a robust and easy to use content creation system that produces mobile-optimised media for both live streams and on-demand clips.  EMstudio integrates with third party editing tools and supports multiple output format options.

EMplayer seamlessly integrates with other device client software for automatic launch from a browser link or from an SMS, MMS or WAP Push message.  It features a simple and intuitive graphical user interface, for user-friendly navigation and consistent application flow. EMplayer supports customised interfaces and enables customisation of on-screen controls, bars, menus, menu items and dialog messages. 

Ben Reich, COO of Orsus Solutions, said: “The ability of security officers to effectively respond to events and make critical decisions while on the road depends, to a large degree, on having real-time access to data without being tethered to dispatch centers. The Emblaze offering will further enhance the ability of field security personnel to instantly receive critical data, react to events and take preventive action.”
 
Itai Ben-Dor, Managing Director of Emblaze Systems, said: “Mobile communication is hugely beneficial to the security market, a market which we believe has high revenue potential. This agreement demonstrates Emblaze Systems’ versatility and value in the business arena, helping to improve the efficiency of organisations and mobile employees, whilst increasing their competitive edge. This is mission critical in today’s mobile business environment.”

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Emblaze Systems

IXI Mobile and Texas Instruments introduce feature phone reference design

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New GPRS reference design enables mass market feature phones incorporating PMG technology

Wireless equipment manufacturers can now more quickly deliver feature phones with the help of a new complete reference package and software development framework.
The IXI-Connect OS operating system now runs on Texas Instruments’  high-performance, low-power OMAP processors and GPRS technology, IXI and TI announced today. 

      IXI-Connect OS enables mobile operators and phone manufacturers to develop their own User Interface (UI) and to upgrade phones over-the-air by downloading new UI, wireless protocols, drivers and applications. It also features Personal Mobile Gateway (PMG) technology that enables always-on wireless data connectivity for phone companion devices.
    
 “This new reference design showcases the strengths of TI’s
complete wireless solutions and IXI’s innovative software architecture for mass market feature phones powered by PMG technology,” said Amit Haller, president and CEO of IXI. “Utilizing IXI-Connect OS and TI’s leading-edge technologies, the new reference design will make the transition from product concept to production fast and simple for handset manufacturers. We will see the TI OMAP platform extending from smart phones to mass market feature phones.”

      Manufacturers also benefit from TI’s extensive wireless systems solutions and broad base of OMAP software developers who are creating new, innovative applications targeting TI’s OMAP platform and complete family of TCS Chipsets.
      “IXI-Connect OS, along with TI’s TCS2600 Chipset, is an ideal choice as a low-cost, high-performance platform for PMG devices, enabling new services and increased productivity via connected companion devices,” said Alain Mutricy, TI vice president and general manager for Cellular Systems.  “We are delighted to add IXI-Connect OS to the list of operating systems supported by the OMAP platform, and look forward to
the deployment of innovative PMG-based devices using TI OMAP processors.”
    
The reference design is based on TI’s TCS2600 Chipset featuring the OMAP 730 single-chip, second generation GSM GPRS integrated digital baseband and dedicated applications processor.  The Chipset also includes key 2.5G building blocks and TI’s BRF6100 Bluetooth Chipset, as well as complete software solutions with protocol stacks for fast product development.

External Links

Texas Intruments
IXI Mobile

Strong MMS growth in TeliaSonera Denmark

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Danes love texting

Mobile messages using pictures, text and sound have proved immensely popular with Danes. MMS is primarily used for sending humorous messages and for pure entertainment.
But MMS messages are also coming more and more into their own as a practical tool for accessing such items as news and city maps.

“With the introduction of an attractive product like Telia Xpress, customers can now simply and easily utilise the full potential of MMS technology. Throughout 2003, we have exploited our position as challenger to promote solutions that have also highlighted the benefits of MMS technology for our customers. The boom in MMS messaging has taken place in the second half of 2003, accounting for a whopping 85% of the total number of messages sent in 2003,” says Jesper Brøckner, CEO, Telia Mobile.

The rise in Danish Telia users’ MMS messaging represents a 531 % growth compared to the first half of 2003 and has secured Telia a 29% MMS market share. The increasing hold of mobile phones on Danish daily life has also meant that Telia customers sent almost 600 million more SMS messages in the second half of 2003 than they did in the first half of that same year. This translates into a Telia SMS market share of 33 %.

“It’s not just youngsters who are sending SMS messages. Danes in general have become more used to sending short personal and practical greetings via SMS. In recent years, a plethora of business-related services have also appeared on the market. For instance, people can subscribe to business news and a share-monitoring service that sends them SMS messages when shares rise or fall by a certain percentage. You can even receive travel offers from travel operators and prolong your parking ticket using SMS. All of these new options have helped to make SMS a greater part of our daily lives,” says Jesper Brøckner.

External Links

TeliaSonera

Anam breaks messaging pricing models

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Anam has announced its Fair Pay pricing models for its Eclipse series of Messaging Delivery and Content Management Platforms.

In a radical departure from industry vendor norms, Anam’s Fair Pay approach is non-transaction based and allows operators to plan their service expansion on a fixed cost basis.

“Our Fair Pay commercial models help with revenue growth expansion by offering a low-risk approach to both service deployment and expansion. Operators can test this technology within their network with minimal financial risk” said Gerry McKenna, Chief Executive Officer, Anam.

Over the next few years, operators will face increasing end-user pricing pressure on SMS and even MMS pricing. SMS pricing pressures will be driven by ongoing competition from other competitors and most importantly from new advanced multimedia services that have to be priced at consumer levels. 

“Consumers will only spend a limited percentage of their disposable income on mobile communication and entertainment. We can provide operators with the flexibility to offer lower cost SMS & MMS services, whilst improving their real net profits,” explained McKenna.

SMS pricing models have also restricted the widespread adoption of mobile IM-style chat services. Anam’s technical and business approaches now make this a commercially viable service option.

Typical pricing models are based on transaction-per-second licenses and can be node-based, which means that expansion and upgrade costs are considerable. Similarly, ongoing maintenance charges are typically related to the size of the license price and bear no relation to the required maintenance effort.

Much of the world’s SMS infrastructure is aging and will require eventual replacement. Fair Pay from Anam offers a new commercial approach that makes this process financially easier to manage.

“At Anam, we believe it is time to offer a new pricing model that reflects the massive level of additional investment required by operators to maintain a successful Data Service. Anam’s Fair Pay approach can ensure that the costs of delivering this service are more efficient to operators,” said McKenna.

External Links

Anam

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