Swisscom introduces hosted Unified Communications solution for SME market using Broadsoft platform; also debuts residential VoIP service
Swisscom is using a BroadWorks voice application platform to introduce a hosted unified communications (UC) service for SMEs, and a residential VoIP service.
BroadSoft’s BroadWorks platform will deliver:
- Compatibility with the customer’s SIP phones and legacy hardware
- IMS-ready platform to enable applications such as web-based call management, call forwarding to all devices, hunt groups, and receptionist capabilities.
- Workforce mobility: a single number that can ring to an employee’s deskphone, mobile, smartphone or home phone, as well as one-click capabilities to move calls from one phone to another without hanging up.
“In determining the best solution partner for these new Hosted Communications offerings, it quickly became evident BroadSoft was uniquely positioned to enable the delivery of new, innovative communications and entertainment services for our enterprise and residential customers,” said Sacha Fürer, Head of Voice Services Development, Swisscom. “The ability to launch and scale innovative hosted voice and unified communications services from a single carrier-grade platform provides in our view an advantage in what has become an increasingly competitive market.”
In addition to leveraging BroadWorks for the SME Hosted Voice solution, Swisscom is also now able to offer first-line VoIP for its fibre customers.
“Through BroadWorks, we believe Swisscom brings a significant competitive differentiator to market as the only IP hosted communications service available to Swiss small and medium-sized businesses,” said Leslie Ferry, vice president marketing, BroadSoft. “The combination of Swisscom’s broad portfolio of communications solutions and commitment to high-quality services with the proven BroadWorks platform will help set the standard for making the promise of integrated communications and entertainment a reality for businesses and consumers."