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    Telefónica España puts analytics on Google Cloud


    Spain’s biggest operator is migrating its on-premise data analytics ecosystem with Teradata Vantage

    Telefónica España is continuing its ongoing relationship with Teradata, migrating its on-premises data analytics ecosystem to Vantage on Google Cloud.

    Telefónica España has more than 40.5 million customers in Spain and is a long-standing user of Teradata Vantage to drive enterprise-wide analytics at scale.

    Scale and speed

    With Vantage on Google Cloud, the operator intends to take advantage of the cloud’s elasticity and scalability while maintaining the performance, security and speed provided by the Vantage platform.

    Javier Tobar, Chief Data Officer, Telefónica España, commented, “We chose Teradata Vantage and Google Cloud because they offered us the fastest and lowest-risk cloud migration project, while continuing to provide the outstanding data & analytics technology and innovation capabilities that also speed our progress on our Digital Transformation journey.”
    Teradata Vantage is the connected multi-cloud data platform for enterprise analytics. It enables ecosystem simplification by unifying analytics, data lakes and data warehouses.

    The idea is that enterprises like Telefónica España can eliminate silos and affordably query all their data, all the time, regardless of where it resides — in the cloud, on multiple clouds, on-premise or any combination of the three — to get a complete view of their business.

    Eric Joulie, VP for Western Europe at Teradata, said, “[This] is a notable development in our 23-year partnership”.

    Last May Vodafone Group also choose to migrate its data analytics activities onto Google Cloud.