HomeAnalytics AI & AutomationTelefónica Tech and C2RO add AI video analytics to Smart Steps mix

    Telefónica Tech and C2RO add AI video analytics to Smart Steps mix


    The tech division of Telefónica group and the Canadian firm say this “transforms the physical world into actionable data”.

    Telefónica Tech has a global strategic agreement with C2RO to include the C2RO PERCEIVE solution in its portfolio of IoT and big data services, including its Smart Steps flagship product.

    The aim is to improve customers’ experience and make the best use of space in venues, retail and smart cities. The idea is to gain a greater understanding of behavioural patterns to help companies make better decisions about their future strategies.

    Privacy matters

    This solution means surveillance cameras already deployed can be used without involving personal biometric data. All the data is anonymised then processed and encrypted removing any personally identifiable information, ensuring compliance with the world’s most stringent privacy regulations such as GDPR.

    C2RO PERCEIVE is claimed to provide the first 360-degree approach in the field of visitor traffic with the highest level of accuracy and joins the Smart Steps platform, designed and patented by Telefónica Tech, “achieving a unique space analysis value proposition in the market,” according to Telefónica Tech.


    Smart Steps combines anonymous and aggregated mobile customer data with other behavioural data to generate information in the interests of optimise the use of spaces and reducing costs.

    The idea is the Smart Steps combined with C2RO PERCEIVE will enable enterprises to offer more personalised solutions, to analyse the flow and movement of people in a space (dwell times, routes, measurement of queues, which can include demographic segmentation) and improvide conversion ratios at points of interest or in particular areas.

    The combined solution can also monitor occupancy and evaluate how efficiently space is used, and help gain an understanding of how visitors or customers interact with the different services or are aware of certain products – monitoring if it has been looked at or touched.

    Gonzalo Martín Villa, CEO of IoT & Big Data at Telefónica Tech, says, “Our alliance with C2RO reinforces our desire to continue using the capacity of Big Data and Artificial Intelligence to achieve better efficiency in the decision making of companies to boost their recovery and growth. At Telefónica Tech we continue to expand our products to have all the necessary solutions to help customers safely accelerate digital transformation in their spaces”.

    Riccardo Badalone, CEO at C2RO, adds, “Our strategic partnership with Telefónica Tech has significantly accelerated the deployment of C2RO PERCEIVE in a wide range of Tier-1 enterprise market segments worldwide”.