HomeInsightsMobile operator claims business success

    Mobile operator claims business success


    O2, the mobile operator, claims it has won significant business contracts, but it will take a hit from the ending of its virtual network operator agreement with BT, in its first quarter results, which it has just revealed.

    “Contract ARPU [average revenue per user] continued to grow strongly, driven in part by O2’s success in the business market,” the operator said.
    “Investment in our in-house business sales capability, and the development of innovative campaigns targeted at the smaller corporate and SME markets delivered customer growth.”
    O2 does not divide its subscriber numbers into businesses and consumers, but it said total subscribers were up 261,000 during the quarter.
    Contract ARPU was up £12 to £537 per year. Data revenues, which are now  increasingly non-SMS, were up £4 to £59.Thirty-eight police forces, plus a number of other blue-light organisations, now have the company’s Airwave TETRA solution, O2 added.