Qualcomm, which has met with limited success in launching its BREW platform in non-CDMA markets, despite a large effort to attract European developers, has announced its deliveryOne suite of products, which includes the Content Delivery System, the BREW Delivery System (BDS) and uiOne Delivery System.
Allied to the launch is a partnership with Elata for the marketing of the Content Deliver System for operators.
Elata markets a content delivery system of its own, and Qualcomm is clearly hoping operator adoption of its content delivery platform by operators will drive development and adoption of applications in its BREW environment.
“Operators leveraging one or more of the deliveryOne products can quickly introduce new rich content services, such as BREW, streaming video, 3D gaming and the uiOne user interface offering,” a statement from the company said, making that thought concrete.
Qualcomm was also keen to emphasise the fact that it is prepared to work in non-CDMA environments. “The flexibility of deliveryOne makes it content, device and infrastructure agnostic — providing support for BREW, Java®, OMA and streaming content in addition to current services such as standard ringtones, images and other applications —for the range of operator feature phones and smartphones for CDMA2000, WCDMA (UMTS) and GSM operators.
“With deliveryOne, QUALCOMM has expanded its offering and is providing operators with the ability to choose from multiple products that enable them to remain committed to their existing device portfolio and continue evolving their line-up to include handsets with new capabilities and more powerful service options, such as 3D gaming and uiOne based on the BREW platform,” said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services.
“Qualcomm’s co-marketing agreement with a leading European company like Elata provides operators, in Europe with the ability to control their existing data services and any new value-added services, without interrupting or adding additional infrastructure to their existing commercial system.”
As for Elata, having the heft of Qualcomm behind its sales efforts is clearly not unattractive.
“Through our joint efforts we are enabling operators to deliver a greater volume and choice of mobile content that will take adoption and user revenue to the next level,” said Stephen Dunford, ceo
“The Content Delivery System has been developed to meet the growing operational requirements of operators and provide the core strategic component of their service delivery platforms.
“We’re offering a solution that not only consolidates an operator’s existing content silos and systems, , it integrates and unifies other Operations Support Systems/Business Support Systems components, such as billing and customer care,” Dunford explained.
