ipsh!, a global mobile marketing agency, has launched FullServ-ipsh!, a new division aimed to provide media strategy, planning, buying and creative expertise for burgeoning new forms of mobile advertising and marketing.
“Increasingly, major brands across all verticals — from the Discovery Channel to Britney Spears to Ernst & Young — are including mobile in their marketing and advertising campaigns to acquire customers, increase awareness and build loyalty,” said ipsh! Managing Director Shabnum Norling, who will oversee the new division. ”Moreover, the wireless Internet is starting to gain significant traffic, with an estimated 500 million impressions served by WAP advertising engines just last month, according to our stats.”
ipsh! says it is leveraging years of experience — it has implemented more than 550 mobile marketing campaigns — to offer comprehensive mobile media buying and planning services so clients can maximize the potential of mobile media.
FullServ-ipsh! planning and buying services will span all major areas of mobile media: on-carrier deck placement, off-deck WAP (wireless Internet) publications, mobile game advertising, and mobile television channels.
FullServ-ipsh! services include: planning mobile media advertising opportunities, negotiating and buying, comprehensive measurement, optimizing and reporting. The agency will also integrate with all other media channels because integration is key to mobile success. Planning can be as targeted as handset, carrier, area code, Zip code, basic demographic, income level, gender, and in some instances, location. Additionally, FullServ-ipsh! will handle the creative process that may include WAP site development or mobile video, assuring an integrated and seamless marketing effort.
“The mobile web in the U.S. today is similar to the Internet in 1998, but growing at a much faster rate based on lessons learned years ago,” said Nihal Mehta, CEO of ipsh!. “As a full-service mobile marketing agency, it’s our responsibility to aggregate all these burgeoning mobile media advertising opportunities, and recommend the best strategy to our clients. Media formats for advertising have quadrupled since the basic radio, TV and print, so the least we can do with FullServ-ipsh! is simplify all the mobile options with a one-stop shop experience.”