Orange has release its Digital Media Index – detailed stats of user numbers, by service, for its UK subscribers.
The Index lists 15.5 million customers caross pre-pay and contract, with 1.6 million Internet customers and 420,000 Livebox customers.
Messaging: More than a billion texts were sent each month, with over seven million picture messages. Paul Jevons, Products and Innovation Director for Orange, said the MMS numbers represented a surge in picture messaging with an increase of over a third (37%) in numbers sent. “With over 58% of our customers now able to send MMS messages from their phone, not only are more messages being sent but companies are starting to use picture messaging with innovative technology such as quick response (QR) in their marketing campaigns.” Jevons added.
Mobile Internet: Orange has 1.268 million 3G customers in the UK, with its Orange World portal receiving 250,000 daily repeat visitors on average, and 2.34 million monthly users on average between May and July this year.
Mobile Search: Orange released details of the words which had seen the highest growth in its search engine. Hard to know here if these are the most common search terms or the ones with the growth. For what it’s worth search for the word “Chat” was up 364%; “Lottery” up 252%; Music up 200%, Social Networks up 182% and Ringtones up 155%. Matthew Kirk, Director of Portals for Orange, said: “The sharp rise in search terms such as chat and social networks gives us a real insight into how mobile internet usage trends are changing.” Perhaps, or it possibly gives us a real insight into what Orange wants us to think are mobile internet usage trends.
Over a million games were downloaded in July, and 295,000 music downloads are served every month, up 155 on the last Orange Digital Index.
Top Ten Games
1. The Simpsons – Minutes to Meltdown
2. Shrek The Third
3. Funfair Games
4. Deal Or No Deal
5. Brain Genius
6. Harry Potter and the Order of the Phoenix
7. AMS Classics Pack
8. Tennis Open 2007
9. Worms 2007
10. Championship Manager 2007
Top ten Music full track downloads
1. Umbrella, Rihannah
2. Beautiful Liar, Beyonce/Shakira
3. Ruby, Kaiser Chiefs
4. Give It To Me, Timbaland (feat. Justin Timberlake and Nelly Furtado)
5. Girlfriend, Avril Lavigne
6. Don't Matter, Akon
7. Chasing Cars, Snow Patrol
8. How to Save A Life, The Fray
9. I'm Gonna Be, The Proclaimers for Comic Relief
10. Love Today, Mika
Top Ten Programme ratings for mobile TV by minutes viewed
1. BBC One (17.92%)
2. Big Brother Live Stream (7.74%)
3. BBC News 24 (5.35%)
4. FHM TV (5.30%)
5. Channel 4 (4.58%)
6. Eurosport (4.47%)
7. BBC Three (4.46%)
8. Sky Live Cricket (4.11%)
9. Sky Sports News (3.85%)
10. WWE (3.61%)
Number of mobile video downloads in the first half of 2007: 938,000
Most watched video categories over the quarter
Film – 19.4%
Babes – 16.7%
Sport – 10.6% (though it is worth noting a lack of football in the period)
Music – 9.7%
Adult – 8.3%
News / Weather – 5.2%