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    SonyEricsson gets back on track in Sweden


    “Top ten” in mobile phone sales at Telia’s retail stores

    At Telia’s retail outlets in Sweden, the Nokia 3310 – a mobile phone with prepaid card (Telia Refill) that sold well already in April – was the best-selling handset for the month of May, capturing first place. Total sales of mobile handsets shot up sharply in May. Compared with the 2003, handset sales were 25 percent higher in May 2004.

    The winner in April, the Samsung SGH-E700, is still selling well and was the second best-selling phone in May. Sony Ericsson’s shipments of mobile handsets started to come in more smoothly during the period. Their Z600 model is the handset that has climbed the sales list the fastest, going straight to fifth place. Other fast-climbing models are the Nokia 6220 and the Sony Ericsson T610. Because Sony Ericsson models have been in such demand, it is not possible to compare May sales of Nokia handsets with April.

    Telia, with 74 stores, is the largest retail chain in Sweden for telecom products and is one of Sweden’s largest resellers of mobile phones.

    May April           Handset       
    1    2           Nokia 3310   
    2    1           Samsung SGH-E700   
    3    3           Siemens A52   
    4    7           Sony Ericsson T610   
    5    New         Sony Ericsson Z600   
    6    5           Sony Ericsson T630   
    7    New         Nokia 6220   
    9    6           Nokia 5100   
    10     9          Nokia 3510i   

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