Velti's partnership with Gantek has secured a deal with Turkish mobile operator Avea which has selected its Mobile Marketing Platform (MMP). The platform will be used to conduct customer-targeted mobile marketing and advertising activities, as well as managing Avea's WAP banner inventory, WAP micro-sites, user communities, SMS campaigns and sponsored person-to-person services.
Velti's MMP is a proprietary software platform that allows advertising agencies and mobile operators to plan, execute and monitor multi level mobile marketing and advertising campaigns. From the simplest SMS opt-in campaign, through to branded mobile communities, social networking and loyalty clubs, Velti's MMP can sit alongside existing mobile marketing systems or manage the entire process, enabling operators to plan, execute and evaluate the efficiency of all campaign activities.
Gantek is one of Turkey's leading technology and solutions providers and it is working with Velti to provide mobile value added services in the country, based on Velti's MMP.
"Avea is recognised as a game-changing mobile operator, focused on delivering the very latest technologies and services to its customers," explains Velti CEO Alex Moukas. "By choosing Velti's MMP, Avea has shown itself to be at the forefront of mobile marketing leadership. We're looking forward to helping deliver many innovative mobile campaigns to over 12 million Avea customers across Turkey."
"Velti's MMP gives us the tools to create, launch and manage a full spectrum of innovative mobile marketing and advertising campaigns," adds CMO, Ilker Kocak from Avea. "Customers choose Avea because of our innovative reputation. Working with Velti and Gantek means we can offer not only a great mobile telephony service but also deliver highly-targeted, engaging additional mobile services for the benefit of our users."