Telmore selects MetraNet monetisation platform


Platform from MetraTech provides operational efficiency, competitive differentiation, and improved customer self-care

MetraTech has announced that the Danish MVNO Telmore has selected its MetraNet monetisation platform to support its drive towards rapid growth and expansion, and enable it to be more market responsive with new offerings that will deliver competitive advantage. In addition, with MetraNet Telmore will be able to drive increased operational efficiencies in supporting processes such as ordering, billing, web tracking, and customer care.

Telmore, an independent subsidiary of TeleDenmark (TDC), primarily provides mobile phone plans and mobile data services to approximately 730,000 customers. It is the largest mobile virtual network provider (MVNO) in Denmark with a 14% market share. Its products include mobile voice, mobile data, and online sales of mobile phones. The Telmore business model is successful due to its low cost of operations, competitive pricing and above all, exceptional self-care combined with excellent customer service. This has resulted in Telmore having the highest customer satisfaction of any company in Denmark.

Today, intense and growing competition is driving Communications Service Providers (CSPs) like Telmore to look for new ways to improve their interactions with customers. They must also quickly introduce compelling new products to the market, and drive streamlined operations. The MetraNet platform enables three major responses to these market drivers – billing accuracy, billing for bundled services, and time-to-market.

CSPs also need to differentiate through internal and partner-based service innovation. The MetraNet product supports sophisticated bundling as well as the ability to manage both the billed revenue stream and the settlement due to suppliers, channels, and partners.

Telmore is able to use the flexibility of the MetraNet solution to model and efficiently launch whatever products the market demands. Data collected in the MetraNet billing system also enables Telmore to drive its business to higher levels of competitive effectiveness as the quality of customer experience through an automated self-care portal is heavily influenced by the accuracy and responsiveness of the billing process. Utilizing MetraNet, Telmore can turn billing data into actionable information to improve customer service, drive responsiveness, and increase customer retention.

“The Danish telecom market is one of the most competitive in the world", said Thomas Hagen Stampe, IT Director at Telmore. “We selected MetraTech because the company understands our pain points and its MetraNet solution can address market demand for the highest levels of customer responsiveness while simultaneously enabling us to deliver the innovative solutions that our customers want. The MetraNet platform is unique in supporting the implementation speed required to enable us to introduce new pricing and products at a competitive pace. In MetraTech, we have found a partner that will work with us to achieve our business objectives.”

“We are very excited to be working with Telmore, one of the most innovative MVNOs in the world. Their use of MetraNet to increase their competitive advantage in the Danish telecom market demonstrates the breadth of business models that our solution is quickly able to support,” said Scott Swartz, founder and CEO MetraTech Corp.

Continued Swartz, “We believe that MetraTech’s agreements-based monetization capability provides Telmore with the ability to manage its relationships with customers and partners with unrivalled effectiveness to gain increased market share. In addition, our metadata-driven architecture provides TELMORE with the flexibility to model and manage every product to complement its business strategy, quickly and efficiently.”