HomeNewsTelia regroups to put new strategy into action

    Telia regroups to put new strategy into action


    The group has a new Nordics and Baltics strategy, and intends to withdraw from Turkey.

    Changes to group executive management reflect new thinking and will be completed by the end of this year. Negotations for the sale of Telia’s indirect stake in Turkcell are ongoing.

    New blood

    Austrian Markus Messerer will become SVP, Chief of Strategy, Innovation & Head of Global Business, joining Telia from Alltron,  which is Swiss IT group Competec’s B2B business, where he is CEO. Before Competec he was Head of Corporate Strategy at Swisscom.

    Swede Rachel Samrén will be appointed SVP, Chief External Affairs, Governance & Trust Officer. At the moment she is EVP, Chief External Affairs Officer and Member of the Group Executive Team of Millicom.
    Messerer and Samrén will join Telia Company in the fourth quarter.

    Internal promotion

    Dan Strömberg is being promoted to SVP, Head of Lithuania, Estonia and Denmark (LED), while continuing in his present role as CEO for Telia Lithuania. He has held various roles at Telia since the 1990s and will assume the new one from 1 August.


    As a consequence of the changes, Ingrid Stenmark SVP, Head of CEO Office, Åsa Jamal SVP, Head of Group Communications and Emil Nilsson SVP, Head of LED, will leave the company.

    Peter Borsos, SVP, Head of Telia Global, will continue in his present role and oversee Group Communications until the new organisation is implemented and Messerer and Samrén are in place, then he too will leave the company.

    “As we prepare to renew Telia’s purpose and strategy,….I have every confidence that these changes will help us accelerate our transformation journey and establish a new era of success for Telia”, said Allison Kirkby, President and CEO of TeliaCompany (pictured).

    This is the planned line up by the end of this year.

    Allison Kirkby, President and CEO

    Douglas Lubbe, Acting Group CFO

    Jonas Bengtsson, EVP, General Counsel and Head of Corporate Affairs

    Cecilia Lundin, EVP, Head of People and Brand

    Magnus Zetterberg, SVP, COO and Head of CPS

    Markus Messerer, SVP, Chief of Strategy/Innovation & Head Global Business

    Rachel Samrén, SVP, Chief External Affairs, Governance & Trust Officer
Anders Olsson, EVP, Head of Telia Sweden

    Heli Partanen, SVP, Head of Telia Finland

    Stein-Erik Vellan, SVP, Head of Telia Norway

Dan Strömberg, SVP, Head of LED

    Casten Almqvist, SVP, Head of TV & Media