Vringo has announced that it is partnering with Bouygues Telecom to bring its video ringtone application to French subscribers. Vringo will be one of the first applications on Bouygues' newly launched WAP and i-Mode portal and 3G+ (HSPA) network offering.
The Vringo application, along with its library of video ringtones, will be available for free to all Bouygues users at launch via wap.bouygtel.fr. By installing Vringo, more than 6 million postpaid Bouygues customers will also be able to create their own video ringtones and take advantage of Vringo's VringForward technology, which lets users share their personalized video ringtones to their friends just by calling.
"We're on a mission to reinvent the ringtone industry, and a big part of getting there is working with equally progressive partners," said Vringo CEO Jon Medved. "By launching with France's Bouygues Telecom, an operator with one of the savviest consumer bases, we're bringing video ringtones to an audience that is as hungry for innovative mobile applications as you'll find anywhere."
"We at Bouygues Telecom have pioneered a number of services over the years, including most recently our ‘NEO.2' voice and data package and our quadruple play ISP offer, the ‘BBOX,'" said Olivier Laury, content director at Bouygues Telecom. "Partnering with Vringo, whose video ringtone application illustrates mobile and fixed Internet convergence, is a natural extension of our own integrated offers. Working with Vringo to implement its technology has been a collaborative and effective process."
In the initial launch, Vringo users will have access to a wide variety of the service's free video ringtones, from music videos to animation to documentary footage. In 2009, premium Vringos will be added to the catalog, giving Bouygues users access to the largest collection of video ringtones anywhere.